Bands & Brands: Activating at Music Festivals

The rise of music festivals of every size and stripe is a cultural phenomenon that only keeps crescendoing. The opportunities for brands are huge, but striking the right tone is key.

That begins with knowing where you fit in best – which is why we’ve overviewed the landscape at a glance and parsed the festivals that matter by their scale and vibe. Discover what makes music audiences tick, and how brands are rocking five best practices we’ve identified at festivals from coast to coast.

More Insights