The New Brand Games at the Olympics

With new social platforms in the mix, and newly-relaxed IOC guidelines around athletes’ self-expression at the games, Rio 2016 changed the “brand games” at the Olympics in lasting ways.

Our survey of this new landscape dives into audience data, social media behaviors and outstanding recent campaigns to identify three gold-winning strategies for engaging Olympics enthusiasts:

Brand Relevance: Considerations for authentically landing your brand in the Olympics narrative;

Exclusive Access on Emerging Platforms: How Instagram and Snapchat have changed the game(s) — and who’s using them best;

Consumer Participation: Winning examples of how leading brands are growing relationships by turning Olympics audiences into co-creators.

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