Millennials & the New Luxury

When Baby Boomers first ascended to the luxury market, they emptied their pockets and never looked back. Products were luxury because they were expensive, and expensive because they were luxury — no questions asked.

Today a new generation of “luxury dabblers” is turning this equation inside out. In the new luxury, experiences trump objects, access is the new ownership, and inspiration takes the place of five-star service.

Meet the people who are redefining luxury by refusing to be defined by it, and discover how brands from Emirates to Hermès are adapting in style.

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