The ABC’s of Gen Z

Generation Z are the first true digital natives, born between 1997 and 2003, for whom the ins and outs of tech and social media are second nature.

They’re progressive and globally-aware. They’re self-starters. They value control and security in an increasingly chaotic world. And, as the next generation of consumers, they’re a 70+ million-strong demographic that’s already shaping the world economy.

So, as experiential marketers, we’d better get to know them.

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