The North Face
When The North Face looked to compete against fitness giants Adidas and Nike, Publicis Experiential identified a newly emerging category to help them stand apart: off-road ultramarathons.
With the creation of the Endurance Challenge, we connected with runners of all degrees of ability and experience – from novices to ultramarathon runners. The Challenge is offered in six locations across the country, each with varying distances (5k-50 miles) on highly-technical trails.
Now entering its 12th year, these races position The North Face as an access point for runners of all abilities to explore their limits of endurance.
The Endurance Challenge puts runners to the test on long-course trails that show what they – and The North Face – are made of.