The North Face

When The North Face looked to compete against fitness giants Adidas and Nike, Publicis Experiential identified a newly emerging category to help them stand apart: off-road ultramarathons.

With the creation of the Endurance Challenge, we connected with runners of all degrees of ability and experience – from novices to ultramarathon runners. The Challenge is offered in six locations across the country, each with varying distances (5k-50 miles) on highly-technical trails.

Now entering its 12th year, these races position The North Face as an access point for runners of all abilities to explore their limits of endurance.