Game of Thrones: The Exhibition
There are fans, and there are superfans: people whose lives have been transformed by a cultural phenomenon — a brand’s most valuable advocates.
Superfans were our audience for Game of Thrones: the Exhibition, which we toured internationally for HBO across eight major cities from London to Tel Aviv.
The experience brought 18 airplanes’ worth of costumes, weapons and other objects as-used in the series into a shareable environment where the stakes, true to superfan standards, were total authenticity or else.
A digital event companion offered superfans the chance to get turned into a White Walker, or burned to a crisp by dragonfire.