Game of Thrones: The Exhibition

There are fans, and there are superfans: people whose lives have been transformed by a cultural phenomenon — a brand’s most valuable advocates.

Superfans were our audience for Game of Thrones: the Exhibition, which we toured internationally for HBO across eight major cities from London to Tel Aviv.

The experience brought 18 airplanes’ worth of costumes, weapons and other objects as-used in the series into a shareable environment where the stakes, true to superfan standards, were total authenticity or else.

  • A digital event companion offered superfans the chance to get turned into a White Walker, or burned to a crisp by dragonfire.

exhibit shipping crates
planes for carrying crates
white walker photos taken
total attendees

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