The New Brand Games at the Olympics
With new social platforms in the mix, and newly-relaxed IOC guidelines around athletes’ self-expression at the games, Rio 2016 changed the “brand games” at the Olympics in lasting ways.
Our survey of this new landscape dives into audience data, social media behaviors and outstanding recent campaigns to identify three gold-winning strategies for engaging Olympics enthusiasts:
Brand Relevance: Considerations for authentically landing your brand in the Olympics narrative;
Exclusive Access on Emerging Platforms: How Instagram and Snapchat have changed the game(s) — and who’s using them best;
Consumer Participation: Winning examples of how leading brands are growing relationships by turning Olympics audiences into co-creators.
More Insights
The ABC’s of Gen Z
Insights to understand, engage and influence the first digital natives. They’re 70 million strong, born between 1997 and 2003.
Marketing on the Move
Food trucks, pop-up shops and mobile tours make a proven marketing impact. Here’s what to know before you hit the road.
Bands & Brands
Our insider guide for rocking festival sponsorships, from audience and landscape to strategy and execution.
Strategy and Innovation Centers
How a new breed of collaborative, experimental spaces is helping transformation brands keep ahead of the proverbial curve.
Digital Brands & Live Experiences
How live experiences are helping digital brands build meaningful customer relationships IRL, to solve the social-echo-chamber problem