Digital Brands & Live Experiences:
Connecting with Audiences IRL
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships.
Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices. Perhaps inevitably, this increasing wariness of digital information is affecting perception of brands we only interact with through digital devices.
The result is an environment where the pull of human, flesh-and-blood experiences is becoming stronger – and digital brands are seeking opportunities to hybridize their relationships with consumers more and more.